In Hawaii, drinking and driving is a contributing factor for around one third of our traffic fatalities. To help support the statewide initiative to Drive Aloha, DTRIC Insurance is partnering with the Hawaii Restaurant Association to create a collection of non-alcoholic drink recipes and select Hawaii venue partners serving “Mocktails”. The assortment of non-alcoholic drinks promotes tasty alternatives to alcohol cocktails.
Participation is free and exclusive value-add for HRA Members!
First come, first served.
* Inclusion in all promotional materials and 12-page on-line brochure
* Co-star in video highlighting how to make one of 12 Signature Mocktails
* On-site exposure and sampling to media at Mocktails event June 26th, 2018
* Inclusion in digital campaign
* Immeasurable community goodwill
* Estimated publicity value $10K+
* Create and submit a Mocktails recipe
* Mixologist participation in video & photo shoot
* Promote via your social feeds during the campaign
* Print POS for your premises during campaign for onsite promotion
* Add your signature Mocktail to your menu
* Sampling at the Mocktails media launch event (est 100 samples needed)
Deadline to Participate: April 27, 2018
For more information, please contact: