Effective immediately, Hawaii Volcanic Naturally Alkaline Water has signed a new primary strategic distribution partnership in Hawaii with PepsiCo. The deal means that Hawai’i Volcanic Water products will now be available in many more retail locations Statewide.
Founded by husband and wife team Jason and Channon Donovan in 2014, Hawaii Volcanic Water is a purpose-focused, super-premium, naturally alkaline beverage and active lifestyle brand based in Hawai’i. The source of this healthy and delicious water is located at the company’s bottling plant, deep within an abundant artesian aquifer on the slopes of the Mauna Loa volcano on Hawai’i Island.
Hawai’i Volcanic Water Founder and CEO Jason Donovan said, “This is a very exciting day for our company, not simply because of the growth opportunities this partnership with PepsiCo offers but also because of the synergies and shared values of our two organizations.” Donovan added, “We call it Being Pono by Doing What’s Right, and Pepsi calls it Performance With a Purpose; either way, both mean that we share a focus on doing our part to help create a better and stronger community, a cleaner environment, and a healthier planet.”
Commenting on the distribution agreement, Ryan Sobota, PepsiCo General Manager, Market Director – Hawai’i, said, “This distribution agreement with Hawai’i Volcanic is huge to Pepsi Hawai’i. We are excited for the opportunity to distribute such an impactful brand, and the addition of an alkaline water is a great complement to our water portfolio. Hawai’i Volcanic is really a perfect fit.” Sobota added, “We are confident we will be able to expand Hawai’i Volcanic’s footprint in the islands by getting them into additional outlets and grow their presence with existing customers. On behalf of the entire Pepsi Hawai’i ‘ohana, we are ecstatic for the new partnership and look forward to our future together.”
The Hawaii Volcanic Water company promotes “Living Aloha” by sponsoring and actively putting together hundreds of local pono (“doing what’s right”) programs throughout the state, such as the new Kauai eco-playground made from recycled plastic bottles, beach and reef cleanups, and bringing ocean debris collecting “Seabins” to Hawai’i (www.seabinsforhawaii.com) to name a few.
The new distribution partnership with PepsiCo covers all six Hawai’i Volcanic Alkaline Water offerings, including the 26.3 fluid ounce premium (777milliliter) re-usable crystal glass bottle of both still and sparkling waters, and the four different sizes of still alkaline water in recycled plastic bottles.
Learn more: www.hawaiivolcanic.com