Something is changing — a powerful movement where all businesses, large and small, are shifting focus. Instead of prioritizing acquisition and burning through new customers, businesses are doubling down on their current customers, improving the customer experience, and successfully increasing repeat business. How? By making loyalty marketing a focal point.
2016 was a pivotal year for loyalty marketing. American Express recently introduced America’s first “coalition” loyalty program with Plenti. Participants include leading retailers like Macy’s, Rite-Aid, AT&T, and Exxon. In the last few months, Taco Bell, PF Chang’s and Chili’s have all announced new loyalty programs. Clearly leading retailers think loyalty marketing programs work and are worth investing in.
Local Hawaiian businesses have been quick to follow suit. In mid 2015, FiveStars, a loyalty marketing company launched in Hawaii and is now being used by over 200 businesses. Currently there are over 226K FiveStars users in Hawaii and user count is doubling every six months! Some local restaurants that are currently using the FiveStars program include: L&L Hawaiian BBQ, Eggs ‘N Things, Serg’s Mexican Restaurant, Kono’s, Russo’s Coal-Fired Italian Kitchen!
If you are interested in learning more, contact FiveStars’ Hawaii State Manager, Kekoa 808-375-7067 or email him at Kekoa@FiveStars.com. And as a special FiveStars + HRA promotion, we are offering a $25 Amazon Gift Card to see a demo and your first month free!