HRA New Member Spotlight: MISSION Social Hall & Cafe

MISSION Social Hall & Cafe by Pili Group

553 South King St

Honolulu, HI 96813

808 447-3913

Chef MarkMISSION Social Hall & Cafe by Pili Group is a tranquil community hub tucked away in the heart of the Hawaiian Mission Houses Historic Site and Archives. At MISSION, our vision for the menu is ‘Comfort food with a nod to history’. By adapting traditional ingredients to a modern palate, we hope to show that the wisdom of our ancestors isn’t something we have to leave behind. We keep the torch of wisdom burning bright by giving our familial traditions new forms. Through the lens of food, we hope to become the ancestors we want to be for future generations.

Our team works alongside our co-producers throughout the year  — restoring the lo‘i at Papahana Kuaola, rebuilding the fishpond at Paepae o He‘eia, harvesting kalo at Kāko‘o ‘Ōiwi — to better understand the stories behind our ingredients and affirm our responsibility to the `āina. In that sense, we co-produce a way of being together that is about so much more than food. We have the great privilege of calling many of our co-producers friends, and even family. What we do, we do together, for each other, for the land, for the future of our community and the Earth, our home.

Processed with VSCOcam with a1 preset

Lū`au Stew with Roast Pork Shoulder

MISSION was created by Chef Mark “Gooch” Noguchi who was born and raised in Mānoa Valley and spent his early 20s dancing with Hālau o Kekuhi in Hilo.  He credits his respect for his home and ingredients due to his time with Hālau.  Noguchi is a graduate of the Culinary Institute of the Pacific and the Culinary Institute of America.  Although he prefers to just be known as a “cook”, Mark’s dedication to empowering his community through food and education has landed him a spot as a leader in Hawai‘i’s sustainable food movement.


“Gooch”, as his peers & friends know him, is an alum of TOWN Restaurant and MAVRO in Hawai`i.  He is the former co-owner & Chef of He`eia Kea Pier General Store & Deli where his dedication towards sourcing product within an ahupua`a (traditional Hawaiian Land division) garnered national attention.

Chef Gooch then went on to form Pili Group with his wife, Amanda Corby.  Pili is a non-traditional food group focused on the connection between the community, education & food.  Pili recently partnered with Hawaiian Airlines on LunchBox a project that provides Hawaiian Airlines staff with healthy, locally sourced meals.  Gooch was also a founding partner and the resident Chef of TASTE TABLE, a pop-up project that revitalized the food scene in Kaka`ako from 2012 to 2014.  Additionally, he can be seen on the Cooking Channel’s Unique Eats as a commentator.


Related Posts

November 2022 Vice Chairman’s Message

November 2022 Vice Chairman’s Message

For all restaurants, it has been a rocky nearly three years of sailing in the dark COVID ocean. Fortunately, we are close to getting out of it. This pandemic has brought us separation, grief, and financial despair. But Hawaii is strong, we see examples of courage,...

Honolulu Outdoor Dining Program

Honolulu Outdoor Dining Program

In a move to support our local restaurants as we continue down the long road to economic recovery, the City and County of Honolulu has put the City's previously temporary sidewalk dining program into law in Ord. 22-19 (Bill 27 (2022), CD2), which is the City's outdoor...

September 2022 Executive Director’s Message

September 2022 Executive Director’s Message

I would like to take this moment to share with you, our valued members, all the activities the Hawaii Restaurant Association has been working on for October 2022.  To assist our member’s businesses in staffing up for the holidays, HRA has organized a FREE Hiring Event...