Low unemployment rates in Hawaii have affected recruiting strategies. Compared to a few years ago, it’s a candidate driven job
market where finding the right talent with in-demand skills has become harder, more expensive and time-consuming. With candidates holding so much more of the power, successful employers are switching their recruiting strategies to focus on the candidates
Attract the best talent with these top 2019 recruiting strategiesRecruitment marketing
1: Recruitment marketing
Recruitment marketing is the implementation of a method of attracting and fostering talented people to your business using marketing methods and tactics that used to be reserved for attracting customers. It acknowledges the stages of awareness, consideration and interest that come before the traditional recruiting process steps: application, selection and hiring.
2: Inbound recruiting
Inbound recruiting is a recruitment marketing strategy where company’s proactively reach out to quality candidates about the benefits of working for your business so that when a job opening comes up they choose you over another employer. The goal is to attract, convert and engage candidates.
3: Employer branding
In 2019 building an employer brand will be important for attracting job talent. An employer brand describes a business’s reputation as an employer and place to work and defines its employee value proposition – the benefits an employee receives in exchange for providing their skills and experience. The employer brand should define what makes the company unique and what it stands for. Companies with bad employer brands struggle to attract and retain top talent; according to a study by LinkedIn, three-quarters of job seekers research about a company’s reputation and employer brand before applying and 69 percent of job seekers say they would turn down a job from a company with a bad reputation even if it meant going without a job.
4: Candidate experience
Businesses must be aware of the candidate experience they create for job applicants; specifically, each candidates’ overall perception of your company’s recruiting process from screening to interviewing, hiring and onboarding. The reason candidate experience matters is because you are giving candidates an idea of what it will be like to work for you during the recruiting process and they will be more likely to accept a job offer, apply for future positions or refer other talent to your business if they had a positive experience.
5: Talent pools
A talent pool is a list or database of top job candidates for various positions within an organization kept by recruiters and Human Resources managers. The talent pool should include people that have reached out to the company asking about opportunities, former applicants who were edged out by another applicant, referred candidates and others who have joined the pool through the inbound recruiting process. Now when job openings come up recruiters have a talent pool to contact right away.
7: Social recruiting
Social recruiting is using social media channels for recruiting. Various social media platforms such as Facebook, Twitter and LinkedIn, blogs, job boards and websites all have the potential to reach the right types of candidates. While social recruiting can be used to post specific job openings it is also an effective way to build your employer brand, stock your talent pool and build a relationship with potential candidates as part of an inbound marketing strategy.
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With the cost of doing business in Hawaii at record highs, we know how important it is to keep labor costs in line with revenue. Our plans are priced competitively and include value-added services like time-in/time-out systems. Our three tiers of PEO service plans are tailored to the size of your business and specific needs. We offer a 100% paperless solution which means that your employees can manage their needs through a computer, tablet or phone. We can truly improve your employees work benefits while freeing you up to run your business.
What are you waiting for? Companies who partner with a PEO benefit from 7-9% faster growth, 10-14% lower employee turnover; and they are 50% less likely to go out of business. Contact us today to get started! (808) 451-0000 or visit our website at www.MakaiHR.com
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